+ 1 million hour: Time allocated by scientists to design their poster. Guess what, they are not designer and nor like to waste time designing a poster.
50% of posters do not grab congresses visitors attention.
The poster publishing process is a black box for Universities. Most of them have no clue if/who/where and when a scientific research from their universities is displayed at congresses.
90% of the posters finish in te bin after the congress.
New generation researchers & corporates reject both off (Journals) and online (e.g. ResearchGate) supremacy and business model.
Thus, current research communication process ROI is considered very low and broken by key stakeholders : scientists, universities and corporations.
So as posters that finish in the bin, or, at best getting dusty on university hallways like we´ve seen. There is much more to done with posters/research data’s!
Global warming or cancer cures are in one of these research posters.
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